I think the worse thing one can do is act with shock or anger- it makes the forbidden item seem exciting- I hope I would have said something like "What on earth are you wasting money on that rubbish for?" in a casual non-interested way- and maybe pointed out something that was kinda cool that he might have been able to buy instead.
I am sure my fascination with cigs started because they were so taboo. my friend and I began smoking at the age of 11- we were both from strictly no smoking families. Maybe if we'd bought some fake ones and were made to feel a bit silly with them we would have never progressed to the real thing!
(Thankfully I did manage to stop 22 years later).
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