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Refraining From Your Desire

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    Refraining From Your Desire

    Sometimes, those daily cravings for the sweet and salty can seem to rule your life. Regardless of all your best efforts and good intentions, it seems you just cannot keep yourself from the good stuff. Fortunately, there is hope for people who have a problem with cravings-and let’s face it, we all get hit with it at one time or another-scientists have been studying the underlying psychological and physical causes of cravings. Here’s what they found out. This is where I found the article: What Women Crave Nature's Balance


    Urges for the sweet stuff

    Researchers at the Food and Brand Lab at UL Urbana-Champaign have discovered that “when it comes to foods eaten in the hope of gaining psychological comfort, guys like hearty meals, while females watch for snacks that need little or no prep.” The reason driving this was found to be connected to lifestyle factors. Brian Wansink, the Food and Brand Lab marketing professor, explains, “Because adult females are not generally accustomed to having hot food prepared for them . . . they tend to gain psychological comfort from less labor-intensive foods such as chocolate, candy and ice cream.” It’s sad, but true.


    The brain’s metabolic activity

    Another interesting study turned up more bad news for ladies. Researchers hooked a group of fasting guys and ladies up to machines that measure brain activity. Then the researchers exposed the group to food and asked some of the participants to try to ignore their cravings. When the men ignored their cravings, researchers observed with “this willful inhibition directly impacted brain metabolism . . . [the men] felt a decreased desire for food.” However, when ladies were asked to do the same thing, there was “equivalent brain activity . . . the women were tantalized regardless of their efforts at self-control.” Do not get discourage just yet though, there are still things you can do to fight the cravings. Try putting the alluring food out of sight and out of mind. Whenever you feel yourself reaching the breaking point, go in another room or for a walk. Avoid going on a crash diet, as your cravings will likely just increase until you end up binging on the forbidden food.


    Sources

    Craving Clues


    Food Cravings


    Scientific American
    Everyone has a fair turn to be as great as he pleases.
    -Jeremy Collier

    #2
    Refraining From Your Desire

    Interesting, thank you for the info. I am a male, and I found a similar experience during my fast. I wanted food less the longer I went. If I hadn't set a time frame I would have gone longer because I was enjoying it.

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      #3
      Refraining From Your Desire

      Bad news for ladies

      Well, gals, girls, women, and ladies, with all this bad news. - you can rejoice in some good news! You still live 5 years longer than men! Nuff said?

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