Hi Det!
I don't know enough about the paleo diet to answer your question, but here's a link to his book on that topic: 12 Paleo Myths: Eat Better Than A Caveman: Matt Stone: Amazon.com: Kindle Store. You could probably get the flavor of his thoughts by downloading a free sample and reading the reviews.
I suspect his partial answer to your question lies within the flip side of your statement: how can anyone promote a diet that is so widely defined?
The healthy eating information he writes I find more interesting than any I have read in awhile. The truth is elusive, I am fond of saying, so I don't think he has the answers. I guess he doesn't think so either, people comment that he changes his mind a lot as he finds new information.
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