Sometimes we have the (very false) impression that cravings are SO strong and powerful, that they will never go away and we MUST give in to them. One way to deal with that is to make a conscious effort to step back (mentally) and observe the craving, as if from a slight distance. Ask yourself: what am I thinking, what are the words running through my mind? Where am I feeling this craving in my body? Observe how the sensations and thoughts become uncomfortable; observe what the messages are that you might be telling yourself; and observe how you will soon become distracted, and find that you are thinking about something else... because the craving has faded away.
Once you have done that several times, you will have a different perspective on cravings, and you will be much better able to resist them. And you can always use this method, any time you find yourself struggling, or getting into a mental argument about whether or not you should or could have a drink.
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